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In addition to including the link in your presentation, share it out on social media with the conference hashtag after the talk.

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We often use bit.ly because it's free and allows you to customize the link to a more memorable phrase like the conference or talk name. In the last slide of your presentation, include an easy-to-remember short link to your slides. Position it both for the attendees of your talk and the larger audiences who may hear about it through social media or other means. Put up the landing page before your speech and optimize it just as you would any other landing page.

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One strong way to provide attendees who are really interested in what you said with a takeaway is to create a landing page on your website where attendees can fill out a small form and download your slides or any other materials you presented.Ĭreating a landing page with your presentation materials offers two benefits: Having the slide deck makes it easier for people to bring what they've learned at the conference back to their colleagues. When I first started speaking at events, I'd often get requests over Twitter or in-person for a copy of my presentation slides. Instead, take a page from the inbound marketing playbook and offer them something of value. Giving your email or website URL alone may not be enough to get audience members to look you up. You have the capacity to captivate an audience, teach them something new, and form a lasting impression.īut even the best speeches are lost opportunities if you don't translate them to visits to your website and potential conversions. Speaking at an event carries with it a tremendous amount of potential - more than any vendor table or collateral seat-drop can offer. Provide an option for your attendees to download slides.

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How to Transition In-Person Events to Online Lead Generation 1. Additionally, we'll explore how to transition to online lead generation if you find some of your traditionally in-person events are now cancelled and replaced with virtual customer interactions. Here, let's dive into a few ways you can bridge the gap between in-person and online lead generation.

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Linking the online and offline activities has long been a challenge for marketers - but it's not impossible.

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Along with its quick-start interface, low price, and generous trial (fully functional for 21 days, with a 120-day guarantee), OfficeTime is definitely worth a try if you're looking for time-tracking software.Knowing which social links led to a conversion, or which web pages ultimately influenced a customer to purchase your product, makes us better and more effective marketers.īut what about the power of in-person events? How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? This streamlined app includes many thoughtful touches, such as autosaving and archiving, autopausing other timers, and even notifying you when a timer is running but your computer has gone idle. OfficeTime also has optional invoicing features, along with easy tracking for which sessions and projects have already been billed. You can also sync up with iCal (with sessions appearing in your calendar), and generate reports for any given time period, for any number of projects. You can also quickly switch between projects with a drop-down, or you can adjust your settings so that you can have multiple projects (and windows) open at once.

True to its easygoing nature, OfficeTime often gives you several different ways to do the same thing-for example, you can start and stop timers with the easy-to-minimize main window, or you can use the menu bar or Dock. You can also easily add expenses and fixed fees. Each session can have a different billing rate and category (for example, admin or design), along with a record of time logged and any notes-all of which are easy to edit, in case you forget to start a timer or are working away from your computer. OfficeTime uses a simple (if not particularly attractive) single-window interface, with a "play" button (to start or stop a timer) and a list of "sessions" associated with a given project. OfficeTime is a flexible, low-key, and low-price time-tracking app, perfect for anyone who wants to track time across multiple tasks and projects.