Including an Intelligent Mail Barcode (IMB) to meet USPS automation requirements.Formatting your mail pieces to meet USPS machinability standards.Running your list through the National Change of Address (NCOA) database.Standardizing and verifying deliverable addresses using CASS (Coding Accuracy Support System) certification software.Presorting, or grouping, your mail together by ZIP code.Actions you can take to receive postage discounts include: Whenever you save the post office time or money, you get a postage discount. The discounts you can get depend on how much prep work you do for the post office. One way to lower your costs is through postage discounts. Your format and mailing list type will determine which of these are options. Marketing Mail and EDDM ® bulk postage rates are lower than First-Class and Priority mail. Postage: Several factors determine your final postage rate.Adding variable data printing (VDP) and high-end materials or finishes increases your printing costs. The smaller and simpler the format, the lower the cost to print your pieces. Printing: Print costs vary based on the quantity and complexity of what you’re printing.Having someone else do your design often comes with a fee, but some providers include it for free. If you create your own design in-house, you could save some money. Design: The price you pay for your design can vary depending on a variety of factors.The more selects or filters you add to a targeted list, the more expensive it gets. If you need a very specific audience, you’ll want to choose a targeted list. Mailing List: Saturation lists cost the least.Here’s a quick overview of the main costs of direct mail marketing: Are you wondering how much direct mail costs? As you can see, there are a lot of factors that go into direct mail marketing that can influence the price you pay.
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